Business StudiesSyllabus Of Grade XII - BUSINESS STUDIES (BS1209)
The Grade XII Business Studies syllabus is divided into two compulsory parts - Part A: Principles and Functions of Management and Part B: Business Finance and Marketing. Each unit carries separate marks and together they form a 3-hour examination of 100 marks.
Focus areas: management concepts and functions, business environment, organisation and staffing, directing and controlling, financial management and markets, marketing management and consumer protection.
Total Marks: 100Time: 3 HoursBoth Part A and Part B are compulsory.
Instructions: This syllabus is divided into two parts. Separate marks are given with each unit. The table below summarises all units and marks, followed by detailed unit-wise content.
Management functions - planning, organizing, staffing, directing and controlling.
Coordination - concept, characteristics and importance.
Grade XII · Business Studies · Unit 2
Unit 2 · Principles of Management (06 Marks)
6 Marks
Principles of Management - concept, nature and significance.
Fayol’s principles of management.
Taylor’s Scientific Management - principles and techniques.
Grade XII · Business Studies · Unit 3
Unit 3 · Business Environment (05 Marks)
5 Marks
Business Environment - concept and importance.
Dimensions of Business Environment - Economic, Social, Technological, Political and Legal.
Impact of Government policy changes on business with special reference to LPG (liberalisation, privatisation and globalisation) in India.
Grade XII · Business Studies · Unit 4
Unit 4 · Planning (06 Marks)
6 Marks
Concept, importance and limitations of planning.
Planning process.
Single-use and standing plans - objectives, strategy, policy, procedure, method, rule, budget and programme.
Grade XII · Business Studies · Unit 5
Unit 5 · Organizing (08 Marks)
8 Marks
Concept and importance of organizing.
Organizing process.
Organizational structure - functional and divisional.
Formal and informal organisation.
Delegation - concept, elements and importance.
Decentralization - concept and importance.
Grade XII · Business Studies · Unit 6
Unit 6 · Staffing (06 Marks)
6 Marks
Concept and importance of staffing.
Staffing as a part of Human Resource Management.
Staffing process.
Recruitment - sources.
Selection - process.
Training and development - concept and importance; methods of training - on-the-job and off-the-job (induction training, vestibule training, apprenticeship training).
Grade XII · Business Studies · Unit 7
Unit 7 · Directing (08 Marks)
8 Marks
Directing - concept and importance.
Supervision - concept and functions of a supervisor.
Motivation - concept; Maslow’s hierarchy of needs; financial and non-financial incentives.
Leadership - concept and styles: autocratic, democratic and laissez-faire.
Communication - concept; formal and informal communication; barriers to effective communication and how to overcome them.
Grade XII · Business Studies · Unit 8
Unit 8 · Controlling (06 Marks)
6 Marks
Controlling - concept, nature and importance.
Relationship between planning and controlling.
Steps in the process of control.
Part B - Business Finance and Marketing
Grade XII · Business Studies · Unit 1
Unit 1 · Financial Management (12 Marks)
12 Marks
Financial management - concept and objectives.
Financial decisions - investment, financing and dividend; factors affecting these decisions.
Financial planning - concept and importance.
Capital structure - concept and factors affecting capital structure.
Fixed and working capital - concept and factors affecting their requirements.
Grade XII · Business Studies · Unit 2
Unit 2 · Financial Markets (14 Marks)
14 Marks
Financial markets - concept and types.
Money market and its instruments.
Capital market and its types - primary and secondary.
Stock exchange - functions and trading procedure; depository services and Demat account.
Securities and Exchange Board of India (SEBI) - objectives and functions.
Grade XII · Business Studies · Unit 3
Unit 3 · Marketing Management (14 Marks)
14 Marks
Marketing - concept and functions.
Marketing management philosophies.
Marketing mix - concept.
Product - concept, branding, labelling and packaging.
Price - factors determining price.
Physical distribution - concept; channels of distribution - types and choice of channels.
Promotion - concept and elements.
Advertising - concept, role and objections against advertising.
Personal selling - concept and qualities of a good salesman.
Sales promotion - concept and techniques.
Public relations - concept and role.
Grade XII · Business Studies · Unit 4
Unit 4 · Consumer Protection (10 Marks)
10 Marks
Consumer protection - concept and importance.
Consumer Protection Act 1986 - basic meaning of consumer and consumer protection.
Rights and responsibilities of consumers.
Who can file a complaint and against whom.
Consumer redressal machinery and remedies available.
Role of consumer organisations and NGOs in consumer awareness.
